Service
Sales Automation & CRM
Sales Automation & CRM at Dcraft Of Sales means putting your sales process into a system built around your company, instead of bending your company around the system. We work with HubSpot, Salesforce, Apollo and Lusha every day, and we also build custom CRM, finance and sales automation ourselves. Your company owns what we build, code included.
When you need this
You recognize this when your sales figures come from a spreadsheet somebody updates by hand. When two people call the same prospect because nobody can see what the other did. When a quote goes out only once someone finds the time, and nobody knows which ones are still open. When your CRM was switched on once and then went quiet, because filling it in was more work than it gave back. And when the question of how many deals sit in stage three starts with finding out who would know.
How we do it
We start with the sales process as it actually runs today, not as a handbook describes it. Which steps does a deal go through, who does what, and where does work stall? We translate that into a data model: which fields you keep, which pipeline stages exist, and the rule that decides when a deal moves forward. Then we choose where it runs — a package you already use, or a system we build for you. Once we have the green light, your first design is live within 48 hours, so you click through something real instead of reviewing a diagram. Next we connect what needs connecting: mailbox and calendar, quotes, invoicing, your website, and the sources your leads come from. Every integration adds build time, so we sequence them by how much manual work they remove. The complete solution is up within 2 to 6 weeks. After that we hand over: your company is the owner, code included.
What you get
- Deliverable 01
- A written sales process with fixed pipeline stages and the rule for when a deal moves on
- Deliverable 02
- A data model: which fields you keep, where they come from, and who owns which record
- Deliverable 03
- A configured CRM — inside the package you already use, or in a system we build for you
- Deliverable 04
- Integrations with mailbox and calendar, your quoting and invoicing flow, your website and your lead sources
- Deliverable 05
- Automated follow-up: tasks, reminders and hand-off moments that appear without anyone remembering them
- Deliverable 06
- Reporting on the numbers you steer by, plus the source code and documentation in your ownership
Investment
No standard packages and no price list: what you invest depends on what we build. The homepage says where it starts.
Frequently asked questions
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Do we have to switch to a different CRM?
Usually not. We start with what you already have: if your process runs on HubSpot or Salesforce, we configure that. To us that software is a tool — we are not a partner or a reseller, and we have no stake in which one you pick. Only when the package gets in the way of your process, or you need something it simply cannot do, do we build that part ourselves and connect it to what is already there.
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Who owns the system if we ever stop?
You do. Your company owns what we build, code included. At handover you get the source code and the documentation, and the data in the system is yours regardless. If you continue without us, another party can pick the work up. Use, hosting and continued development run on a monthly license; if that ends, ownership of the code and the data stays entirely with you — and we agree how the hosting transfer would work before we start, not after.
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What happens to the data we already have?
It moves with you, but not blindly. First we agree what genuinely has to come across: active customers, open deals, contacts with their history. We clean up duplicates and deliberately leave behind the fields nobody fills in any more — a clean start is worth more than a complete one. The original export is kept until you confirm the result is right. Finally we write down how long you keep which data, so that becomes a decision rather than a habit.
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What kind of investment does this take?
An engagement starts from €10,000 one-time and from €1,000 per month. Where it lands in your case depends on what we build and how many processes we connect: configuring a CRM on a package you already run is a different story from a custom system with five integrations. In the 30-minute Sales Diagnose we first work out which parts you actually need and which can wait — only then does a proposal with a number in it follow.
This service across our service areas
Drenthe
Flevoland
Friesland
Gelderland
Groningen
North Brabant
North Holland
Overijssel
Utrecht
South Holland
Antwerp
Brussels-Capital Region
Limburg
East Flanders
Flemish Brabant
West Flanders
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
The other services
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AI Lead Generation
A pipeline that keeps filling itself with warm, qualified B2B leads.
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High-Ticket Closing
We sit at the table and close your largest deals.
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Outbound & Cold Outreach
Cold calling and automated outreach that reinforce each other.
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Sales (Re)structuring & Selection
A sales department with a process that holds and people who perform.
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Sales Training & Coaching
Selecting, training and coaching sales people, with a top-athlete standard.
Ready to take your sales to the next level?
Book your free Sales Diagnose. In 30 minutes we map where your biggest sales potential and AI opportunities are. Prefer to call or message? Do that too.
Pick a time that suits you. No pitch, no pressure — just a sharp read on your sales potential.
Prefer to talk right now?
Reach us directly — call, WhatsApp, or email, whichever suits you best.
Prefer to move right away? Call or WhatsApp us — that is the fastest route.
Reachable by phone and WhatsApp from 09:00 to 18:00 (CET/CEST).
And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
Contact
Prefer writing over calling?
Tell us briefly where you stand and where it hurts. The sharper your bottleneck, the better the first conversation.
Reach us directly — call, WhatsApp, or email, whichever suits you best.
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