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The overview

Everything we do, on one page.

Not ready for a conversation yet? Fair enough. Below is what we do, how we do it, and what working together looks like — all in one place, so you can read it at your own pace and forward it to whoever else decides.

Readable right away. No form, no email address, no download gate.

With more than two decades of C-level experience, we don't just understand your business — we improve it, from independent expertise.

  • 2 decades of C-level experience in B2B sales
  • 50+ sales teams built
  • 30% → 60%+ close rate, raised on average

Figures spanning more than two decades in sales, built by Dennis and his team: over 500 sales professionals recruited, trained, and managed, and more than €15 million in deal value closed directly — plus roughly €150 million indirectly through the teams he built.

What we do

No vague advisory reports — hard structure and hard execution. We multiply your firepower with a razor-sharp acquisition process, modern automation, and the right people in the right seats. Have you ever run the numbers on what the wrong sales hire — or no sales at all — actually costs you?

  • AI Lead Generation

    Smart AI tools and data-driven automation keep your calendar filled with warm, qualified B2B leads — continuously.

  • Sales (Re)structuring & Selection

    We build or rebuild your entire sales department — setting up processes and selecting and training sales people who actually perform.

  • High-Ticket Closing

    We sit at the table and close the deals for you and alongside you.

The systems we know inside out.

We work with HubSpot, Salesforce, Apollo, and Lusha every day and know exactly how to put them to work. On top of that we build custom CRM, finance, and sales automation ourselves. Your company owns what we build, code included — walk away and you take the whole thing with you.

  • HubSpot
  • Salesforce
  • Apollo
  • Lusha

How we work

A sharp, staged build — from diagnosis to closed revenue. No vague reports, just execution.

  1. Diagnose & design

    We pressure-test your current sales, find where it stalls, and design the acquisition process and targeting that fits your product and market.

  2. Build, automate & staff

    We stand up the engine — AI-driven lead generation, outreach automation, and the right people selected and trained for the right seats.

  3. Close & scale

    We sit at the table to close high-ticket deals with and for you, then tighten the system so results stay predictable as you scale.

Your design goes live within 48 hours.

Once we have the green light, you see your first design running within 48 hours. The complete solution is up within 2 to 6 weeks, depending on how many processes we connect.

How the collaboration runs

Three ways to work with us. Which combination fits depends on what you need — and that is exactly what we map out in the Sales Diagnose.

  • Automation & platform

    A one-time implementation and build fee to design and stand up your system, followed by a monthly license covering use, hosting, and continued development. Your company owns what we build, code included.

  • Advisory & (re)structuring

    A monthly fee or an agreed total fee for the engagement — building your sales team, restructuring your sales process, or strengthening the people you already have.

  • Closing

    On a fixed fee and, depending on how warm your leads are, on a no cure no pay basis. The better your pipeline is funneled and qualified, the more risk we can carry — and we help you get it there.

Investment
An engagement starts from €10,000 one-time and from €1,000 per month. What it becomes in your case depends on what we build and what it returns. Advisory and closing engagements may differ.
Term
Standard terms are 12, 24, or 36 months. Year one carries the weight of the implementation investment; after that the monthly license is what remains. Advisory engagements may differ.
Exclusivity
Exclusivity within your market or region is negotiable: short-term and at an additional fee.
Ownership
Everything we build for you is yours, code included. Continue without us and you take the complete system with you.

No off-the-shelf packages and no price list: we deliberately name only where it starts, because what you invest depends on what we build and what it returns. In a 30-minute Sales Diagnose you know exactly where you stand.

Who we do it for

We work with B2B tech startups and SMBs of roughly 20 to 200 employees who are ready for serious growth. Under 20 is not excluded — we just do not chase it actively, and the investment has to make sense. B2C is possible when the ticket value is high enough: high-ticket starts around €3,000 to €5,000 in deal value for us and runs past €100,000 in exclusive B2B engagements. We do not work with MLM structures.

Who we talk to

We sit down with owners, directors, and management — that is where the decisions that actually change sales get made. Once we start, we work with everyone who runs the sales: from the sales team to the people on the floor.

Where we work

Dcraft works remote-first and joins you at the table where it counts. From startup hubs to industrial regions, we know the dynamics of the Dutch and Flemish B2B market — and we work internationally alongside it.

  • Amsterdam
  • Rotterdam
  • The Hague
  • Utrecht
  • Eindhoven
  • Groningen
  • Almere
  • Tilburg
  • Breda
  • Nijmegen
  • Belgium & Flanders
  • International

What you can expect from us

  • You get an answer the same working day. That is who we are, and we always do it.
  • Reachable by phone and WhatsApp from 09:00 to 18:00 (CET).
  • No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.

The next step

Book your free Sales Diagnose. In 30 minutes we map where your biggest sales potential and AI opportunities are. Prefer to call or message? Do that too.

And then?

If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.

Book your Sales Diagnose Call directly · +31 6 25538050 WhatsApp us

One free Sales Diagnose per company. If you do not show up, that free slot is gone.