CRAFT THE NEXT BIG WIN.
The Craft Of Sales that scales your business.
We build and restructure your sales from the ground up, sharpen your direct sales and cold calls, fill your pipeline with AI-driven lead generation, and sit at the table to close the deals. Built for B2B tech startups and SMBs ready for serious growth and automation tailored to them.
- AI Lead Generation
- Sales (Re)structuring & Selection
- High-Ticket Closing
- 2 decades of C-level experience in B2B sales
- 50+ sales teams built
- 30% → 60%+ close rate, raised on average
Figures spanning more than two decades in sales, built by Dennis and his team: over 500 sales professionals recruited, trained, and managed, and more than €15 million in deal value closed directly — plus roughly €150 million indirectly through the teams he built.
Do you know exactly where your sales stalls — or are you guessing?
Growth without structure is just hoping for the best. Hitting a wall as you scale because the structure is wrong. Recognize these frustrations?
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Revenue that lags behind
A brilliant product, but the numbers don't show the growth you've earned.
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Cold outreach that misses
Hours of cold calling, painfully low conversion, and a calendar that stays empty.
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No real structure
No fixed sales process, unpredictable results, and leads that slip through the cracks.
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No way to spot real closers
How do you recognize a genuine seller and closer behind a polished CV?
We build your predictable sales engine.
No vague advisory reports — hard structure and hard execution. We multiply your firepower with a razor-sharp acquisition process, modern automation, and the right people in the right seats. Have you ever run the numbers on what the wrong sales hire — or no sales at all — actually costs you?
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AI Lead Generation
Smart AI tools and data-driven automation keep your calendar filled with warm, qualified B2B leads — continuously.
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Sales (Re)structuring & Selection
We build or rebuild your entire sales department — setting up processes and selecting and training sales people who actually perform.
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High-Ticket Closing
We sit at the table and close the deals for you and alongside you.
The systems we know inside out.
We work with HubSpot, Salesforce, Apollo, and Lusha every day and know exactly how to put them to work. On top of that we build custom CRM, finance, and sales automation ourselves. Your company owns what we build, code included — walk away and you take the whole thing with you.
- HubSpot
- Salesforce
- Apollo
- Lusha
How we build your predictable sales engine.
A sharp, staged build — from diagnosis to closed revenue. No vague reports, just execution.
Your design goes live within 48 hours.
Once we have the green light, you see your first design running within 48 hours. The complete solution is up within 2 to 6 weeks, depending on how many processes we connect.
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Diagnose & design
We pressure-test your current sales, find where it stalls, and design the acquisition process and targeting that fits your product and market.
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Build, automate & staff
We stand up the engine — AI-driven lead generation, outreach automation, and the right people selected and trained for the right seats.
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Close & scale
We sit at the table to close high-ticket deals with and for you, then tighten the system so results stay predictable as you scale.
Results-driven, built for you.
Your 'Next Big Win' is our focus. What that win looks like? That depends entirely on your business and your case.
Whether it's training your current team, automating your outreach alongside your cold calls, or landing that one enterprise deal — we bring the extra firepower, the right processes, and the systems to run more effective sales from day one. Your company owns everything we build, and you get access to the code, so you can always go your own way.
About us
Who you get at the table.
With more than two decades of C-level experience, we don't just understand your business — we improve it, from independent expertise.
As founder, Dennis brings more than two decades of experience in B2B sales and leadership. Across the Dcraft Of Sales team we have worked inside a wide range of companies and held a wide range of positions — from the floor to commercial and operational leadership.
Over the years we have built several sales teams and recruited, trained, and led hundreds of sales professionals. We also have deep experience restructuring operational processes at C-level, so organizations work more effectively and more efficiently.
At an IT company we ran the organization on several fronts and contributed directly to revenue growth from roughly €10 million to around €50 million. At a fast-growing recruitment firm we laid the foundation as a team for a scalable structure, after which the organization doubled in size.
At a renowned concrete company we automated literally every process: from the on-site inspection at a prospect through drafting, sending, and following up on the quote, all the way to closing the deal. That created room for more than 15 concrete specialists who can now spend their time in the field, delivering craftsmanship.
Our focus is consistently on structurally raising the close rate, sharpening the sales system, and building a top-athlete mentality inside commercial teams. On the operational side we put tightly configured, automated processes in place, so the entire organization reaches maximum efficiency.
Who we talk to
We sit down with owners, directors, and management — that is where the decisions that actually change sales get made. Once we start, we work with everyone who runs the sales: from the sales team to the people on the floor.
Why this page says "we"
Behind Dcraft Of Sales is Dennis, working with a standing network of roughly 15 independent specialists in automation, sales, marketing, and AI — including people with C-level and board-level experience. So you are not hiring a one-man shop with a big word; you get the discipline your problem actually needs.
Proof
What we built for others.
No invented logo wall and no bought stars. Only real engagements, with numbers the client supplied themselves.
Concrete renovation & coating
DG Betontechnieken
Danny GouloozeOwner
A field-service company of 44 employees where inspection, sales, and administration were still manual work. We automated the entire process and built a planning system around it.
- Automated the complete inspection, sales, and administration process
- Built a custom planning system for scheduling work and people
- Set up employee management: progress, review conversations, and leave in one place
- Gave on-site inspectors a clear view of exactly what work is required
- Hours per weekwon back on inspection, sales, and administration — the manual work is gone
- 5–10 hourssaved per week for the on-site inspectors
- 44employees working in the new system
- +25additional tradespeople the owner can now hire
Real estate & compliance, Spain
Sorello & Janson Estate
Paula Janson
Sorello — document management and compliance for the Spanish real estate market — was built entirely by us. Janson Estate was fully overhauled, with the automation around it.
- Built Sorello from the ground up: document management and compliance for Spanish real estate
- Fully overhauled Janson Estate
- Automated inquiries from first contact through to a complete file
- Automated notary checks and the completion of document packages
Working together
What working with us looks like.
Three ways to work with us. Which combination fits depends on what you need — and that is exactly what we map out in the Sales Diagnose.
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Automation & platform
A one-time implementation and build fee to design and stand up your system, followed by a monthly license covering use, hosting, and continued development. Your company owns what we build, code included.
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Advisory & (re)structuring
A monthly fee or an agreed total fee for the engagement — building your sales team, restructuring your sales process, or strengthening the people you already have.
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Closing
On a fixed fee and, depending on how warm your leads are, on a no cure no pay basis. The better your pipeline is funneled and qualified, the more risk we can carry — and we help you get it there.
- Investment
- An engagement starts from €10,000 one-time and from €1,000 per month. What it becomes in your case depends on what we build and what it returns. Advisory and closing engagements may differ.
- Term
- Standard terms are 12, 24, or 36 months. Year one carries the weight of the implementation investment; after that the monthly license is what remains. Advisory engagements may differ.
- Exclusivity
- Exclusivity within your market or region is negotiable: short-term and at an additional fee.
- Ownership
- Everything we build for you is yours, code included. Continue without us and you take the complete system with you.
No off-the-shelf packages and no price list: we deliberately name only where it starts, because what you invest depends on what we build and what it returns. In a 30-minute Sales Diagnose you know exactly where you stand.
Dcraft Of Sales AI
AI tools that sharpen your sales.
A taste of how we apply AI in B2B sales. Four free tools, no account needed — and for each one you can see exactly what it returns.
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Outreach Generator
From blank page to sharp first line.
Describe what you sell and who you want to reach — the tool writes a short, sharp outreach email in the tone you choose.
This tool is coming soon. Feel free to look at an example of what it returns — or book a free Sales Diagnose and get the answer live. -
Objection Handler
"Too expensive." Now what?
Paste the objection you keep hearing and get an approach that keeps the conversation open — and moves it to the next step.
This tool is coming soon. Feel free to look at an example of what it returns — or book a free Sales Diagnose and get the answer live. -
Pipeline ROI Calculator
What is a better sales process worth to you?
Enter three numbers and see what your pipeline is worth today — and what happens when your close rate climbs.
This tool is coming soon. Feel free to look at an example of what it returns — or book a free Sales Diagnose and get the answer live. -
Website Sales Scan
Does your site turn visitors into conversations?
Built for your own website. Enter your URL — the scan reads that page's text and looks at proposition, calls-to-action, and conversion opportunities. If it fails, we tell you honestly why.
This tool is coming soon. Feel free to look at an example of what it returns — or book a free Sales Diagnose and get the answer live.
Powered by Dcraft Of Sales AI
Ready to take your sales to the next level?
Book your free Sales Diagnose. In 30 minutes we map where your biggest sales potential and AI opportunities are. Prefer to call or message? Do that too.
Pick a time that suits you. No pitch, no pressure — just a sharp read on your sales potential.
Prefer to talk right now?
Reach us directly — call, WhatsApp, or email, whichever suits you best.
You get an answer the same working day. That is who we are, and we always do it.
Reachable by phone and WhatsApp from 09:00 to 18:00 (CET).
And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
Contact
Prefer writing over calling?
Tell us briefly where you stand and where it hurts. The sharper your bottleneck, the better the first conversation.
Reach us directly — call, WhatsApp, or email, whichever suits you best.
Your request reached us.
You will have our answer the same working day. Cannot wait? Call or WhatsApp us directly.
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FAQ
Frequently asked questions
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How does the free Sales Diagnose work?
It's a focused 30-minute call. We look at where your biggest sales potential and AI opportunities are, and give you a sharp, honest read on what would move the needle. No pitch, no pressure — you leave with clarity whether or not we work together. If we both see a match, a free deep-dive session of 60 to 90 minutes follows, and then a tailored proposal. Note: one free Sales Diagnose per company, and a no-show forfeits that slot.
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Who is Dcraft Of Sales for?
We work with B2B tech startups and SMBs (roughly 20–200 staff) with powerful automation in place, who want a predictable, structured sales engine behind it. Under 20 employees is not excluded — we just don't chase it actively, and the investment has to make sense. If you're ready for serious growth and tired of guessing, you're our kind of client.
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Who are you not for?
We do not work with MLM structures, full stop. B2C is possible, but only when the ticket value is high enough — high-ticket starts around €3,000 to €5,000 in deal value for us, and runs past €100,000 in exclusive B2B engagements. If you are looking for a cheap call center for one-off leads, we are the wrong partner.
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What exactly does Dcraft do?
From our C-level experience as COO (Chief Operating Officer) and CSO (Chief Sales Officer), we look at your organization first. We build and restructure B2B sales organizations from the ground up: designing your sales process, filling your pipeline with AI-driven lead generation, selecting and training sales people who perform, and closing high-ticket deals with and for you. Underneath sits the automation that takes the manual work off your team.
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How does the commercial model work?
For automation we work with a one-time implementation and build fee plus a monthly license. Advisory and (re)structuring run on a monthly fee or an agreed total fee. Closing runs on a fixed fee and, depending on how warm your leads are, on a no cure no pay basis. An engagement starts from €10,000 one-time and from €1,000 per month; what you ultimately invest depends on what we build. In the Sales Diagnose you know within 30 minutes where you stand.
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What is the term of an engagement?
Standard terms are 12, 24, or 36 months. In year one the implementation investment weighs heaviest; after that the monthly license is what remains. Advisory engagements may differ. Exclusivity within your market or region is negotiable: short-term and at an additional fee.
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Whose name does the outbound run under?
Usually your company's name and domain — better for your brand and for the relationship with the prospect. Running it from our name is possible too, for example if you want to protect your own domain reputation. We agree on which variant we use up front.
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How fast do you respond?
You get an answer the same working day — that is who we are, and we always do it. By phone and WhatsApp we are reachable from 09:00 to 18:00 (CET).
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How does AI lead generation work?
We combine smart AI tools with data-driven automation to identify, reach, and qualify the right B2B prospects — so your calendar fills with warm, relevant leads instead of cold, low-conversion outreach.
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What is high-ticket closing?
For your most valuable, complex deals, we sit at the table with you. We run the closing conversations for and alongside your team — turning serious opportunities into signed contracts.
Still weighing it up? Book a free Sales Diagnose
Service areas
From Amsterdam to Antwerp — and well beyond.
Dcraft works remote-first and joins you at the table where it counts. From startup hubs to industrial regions, we know the dynamics of the Dutch and Flemish B2B market — and we work internationally alongside it.
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Amsterdam
The playing field for tech startups and scale-ups — where a sharp sales process separates the contenders from the winners.
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Rotterdam
Port-city mentality and B2B trade: here, companies win with direct sales and no-nonsense execution.
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The Hague
From corporates to international organizations — deals here demand structure, patience, and the right people at the table.
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Utrecht
The business heart of the Netherlands, where service and IT companies grow on a predictable pipeline.
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Eindhoven
Brainport: tech and deep tech with long, complex sales cycles — exactly where high-ticket closing proves its worth.
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Groningen
Energy, engineering, and a young labor market: this is where selecting and quickly training sales people pays off.
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Almere
Fast-growing SMBs making the jump from founder-sells-everything to an actual sales team.
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Tilburg
Logistics and manufacturing, where process automation frees up hours per employee straight away.
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Breda
Professional services with short lines into Belgium — ideal for cross-border outbound.
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Nijmegen
Health, tech, and education: complex propositions that live or die by a sharp sales story.
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Belgium & Flanders
An active service area. Antwerp, Ghent, and Brussels: the same language, a business culture of its own — and that calls for its own approach.
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International
We work internationally with a focus on Europe, DACH, the UK and Ireland, the Middle East, and the United States. Our pricing is the same everywhere and always in euros.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.