The Craft Of Sales that scales your business.

• How does the free Sales Diagnose work?

  It's a focused 30-minute call. We look at where your biggest sales potential and AI opportunities are, and give you a sharp, honest read on what would move the needle. No pitch, no pressure — you leave with clarity whether or not we work together. If we both see a match, a free deep-dive session of 60 to 90 minutes follows, and then a tailored proposal. Note: one free Sales Diagnose per company, and a no-show forfeits that slot.

• Who is Dcraft Of Sales for?

  We work with B2B tech startups and SMBs (roughly 20–200 staff) with powerful automation in place, who want a predictable, structured sales engine behind it. Under 20 employees is not excluded — we just don't chase it actively, and the investment has to make sense. If you're ready for serious growth and tired of guessing, you're our kind of client.

• Who are you not for?

  We do not work with MLM structures, full stop. B2C is possible, but only when the ticket value is high enough — high-ticket starts around €3,000 to €5,000 in deal value for us, and runs past €100,000 in exclusive B2B engagements. If you are looking for a cheap call center for one-off leads, we are the wrong partner.

• What exactly does Dcraft do?

  From our C-level experience as COO (Chief Operating Officer) and CSO (Chief Sales Officer), we look at your organization first. We build and restructure B2B sales organizations from the ground up: designing your sales process, filling your pipeline with AI-driven lead generation, selecting and training sales people who perform, and closing high-ticket deals with and for you. Underneath sits the automation that takes the manual work off your team.

• How does the commercial model work?

  For automation we work with a one-time implementation and build fee plus a monthly license. Advisory and (re)structuring run on a monthly fee or an agreed total fee. Closing runs on a fixed fee and, depending on how warm your leads are, on a no cure no pay basis. An engagement starts from €10,000 one-time and from €1,000 per month; what you ultimately invest depends on what we build. In the Sales Diagnose you know within 30 minutes where you stand.

• What is the term of an engagement?

  Standard terms are 12, 24, or 36 months. In year one the implementation investment weighs heaviest; after that the monthly license is what remains. Advisory engagements may differ. Exclusivity within your market or region is negotiable: short-term and at an additional fee.

• Whose name does the outbound run under?

  Usually your company's name and domain — better for your brand and for the relationship with the prospect. Running it from our name is possible too, for example if you want to protect your own domain reputation. We agree on which variant we use up front.

• How fast do you respond?

  Your request lands straight in our mailbox — no ticket system, no layer in between. We deliberately do not promise a fixed response time: we do not measure it, so we could not stand behind it. Want certainty about when you speak to someone? Call or WhatsApp us — we are reachable by phone and WhatsApp from 09:00 to 18:00 (CET/CEST) — or book a slot in the calendar directly.

• How does AI lead generation work?

  We combine smart AI tools with data-driven automation to identify, reach, and qualify the right B2B prospects — so your calendar fills with warm, relevant leads instead of cold, low-conversion outreach.

• What is high-ticket closing?

  For your most valuable, complex deals, we sit at the table with you. We run the closing conversations for and alongside your team — turning serious opportunities into signed contracts.

Still weighing it up? Book a free Sales Diagnose