Outbound & Cold Outreach

Usually under your company's name and domain. That is better for your brand and for the relationship with the prospect, and any meeting that comes out of it is booked under the right name from the start. Running it under our name is possible too — for instance while volume is being built up and you want to protect your own domain reputation. We agree which variant we use up front, and that choice is not locked in forever.

No. We build the list ourselves from the profile we define together, using tools like Apollo and Lusha, and then go through it by hand. A bought list is full of people who left, job titles that are wrong, and companies that will never be your customer — it damages your sending reputation and fills your calling time with conversations that lead nowhere. Two hundred companies that fit beat ten thousand that do not.

We steer on that before the first send. We use a separate sending domain for outreach so your main domain stays clear, verify SPF, DKIM and DMARC before anything goes out, and build volume gradually rather than all at once. Content matters too: short messages without tracking clutter and an opt-out link that genuinely works do more for delivery than any trick. Nobody can guarantee it — delivery is ultimately the receiving side's judgment.

No — they do different jobs. Automation carries the volume, the repetition and the follow-up people forget: the right message at the right moment to hundreds of companies. The phone does what an email cannot — probing, hearing an objection in someone's voice, and booking the meeting right then. It only works when both run off the same list and the same message; run separately, a prospect hears two different stories.