Outbound & Cold Outreach in Apeldoorn
Why here
Approaching a large insurer or public delivery organisation cold is not a matter of one good email to one good name. These people receive supplier mail daily and recognise a template before they reach the second line. So we set outbound up as an account approach: several people inside the same department, with a message about their problem rather than about your services, and in a register that suits an organisation thinking in programmes and lead times. Timing is the second difference. We approach well before a tender opens, because after that the conversation is paperwork. And we always run a second sequence outside the city, usually across the wider region and along the A1, because a pipeline resting entirely on a few Apeldoorn employers can halve on one reorganisation.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Per account we first establish which departments matter and which roles you want at the table. The list is built after that and verified by hand. You get an opening message per role, two or three follow-ups and a call script carrying the same message. We check the sending setup before the first message goes out. In those same weeks we set up the second sequence beyond the city.
Frequently asked questions
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Are we allowed to approach several people in the same department?
Yes, provided the messages differ per role and nobody receives the same text twice. That takes work, but it is exactly what makes an account resistant to a job change. In an organisation where someone can move role every six months, a second and third contact is not a bonus but the design.
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What do you say to someone with no tender running?
Nothing about your services. You start with the subject that will appear in a tender a year from now and ask what they are running into today. That conversation takes them five minutes and gives you the information to be there first later, rather than fourth on a distribution list.
What you invest depends on what we build. The homepage says where it starts.
Read on
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