Sales Automation & CRM in Apeldoorn

On a market with a handful of very large buyers, a CRM configured around individual deals fits badly. What you want to track is not an opportunity but an account: dozens of contacts with their roles, several tracks running at once, a framework agreement with an end date, and a history going back years. We build the data model on that. Renewal dates and admissions get their own place, because here that date decides revenue more often than a deal stage does. Contact changes are recorded as events, so you can see when your champion has gone and something has to happen. And there is one report you would rather not see but do need: how much of your revenue and pipeline hangs on the same few organisations. Your company owns the whole thing, code included.