Sales Automation & CRM in Ede

At a food-related business the CRM question is rarely only about pipeline stages. What has to be tracked here is specifications, samples and the shelf life of certificates. A buyer whose audit falls in March wants your current documents in January, and if nobody is watching that, they call another supplier. We put those things into the data model: certification with expiry date per account, samples sent with who responded to them, the specification that was agreed, and the price validity hanging off a commodity quotation. On top of that sits follow-up that appears by itself — a task three weeks before an audit date, a reminder when a sample has not been assessed. And because seasonal peaks are common here, we drive repeat contact on the buyer's rhythm rather than a fixed monthly cycle. You own the system, source code included.