Service area
Sales in Ede
Ede sits in the Foodvalley region, a few kilometers from Wageningen University & Research. That makes its business market unusually knowledge-intensive for a town of this size: food technology, protein transition and fresh-food logistics operate side by side. Dcraft Of Sales helps companies in and around Ede translate a technical story into a proposition a buyer actually signs off on.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
The market
Ede is the commercial counterpart to Wageningen. The research happens a few kilometers away; the production, packing and distribution happen here — on Frankeneng, on Kievitsmeent and along the A12 and A30 highways. On the former Maurits Zuid barracks site the World Food Center is taking shape, intended to gather the food chain in one place. Around it sits a broad layer of SMEs that rarely have 'food' in their name but earn from it: machine builders, refrigeration specialists, packaging printers, trucking firms and installers. Ede also has the other side of the Veluwe: construction, installation and care, anchored by Ziekenhuis Gelderse Vallei. The scale is SME, ownership is often family, and decisions are made at one table.
The sales reality here
In Ede and the wider Foodvalley the sales problem is usually a translation problem. Companies here have a demonstrably better product — longer shelf life, higher yield per hectare, less waste — and pitch it as a technical story to a buyer who is managing margin, continuity and certification. On top of that, the owner is often the best salesperson in the building and therefore the bottleneck: a week at a trade fair and the pipeline stops. What works here is separating those two roles: a repeatable process for first conversations, with the director only in the room where their expertise actually decides the deal.
Business parks and office districts
- Frankeneng
- Kievitsmeent
- World Food Center (voormalig Maurits Zuid-kazerneterrein)
Six services in Ede
-
AI Lead Generation
Selecting on certification, channel and season instead of industry codes, and checking the list against relationships you already have.
-
High-Ticket Closing
Closing listings and annual agreements: procurement, quality and supply chain at the table, and agreeing up front what a successful trial triggers.
-
Outbound & Cold Outreach
Sequences timed around fairs, audits and seasons, opening on waste and continuity rather than technology, with the sample request as next step.
-
Sales (Re)structuring & Selection
Taking the owner out of the bottleneck: their role split into steps, a process that survives trade-fair weeks, and a mandate that can decide.
-
Sales Automation & CRM
Certificates with expiry dates, samples with a status and price validity in the data model, plus follow-up that appears before the audit.
-
Sales Training & Coaching
For technologists who run the meetings: translating a technical claim into margin, waste and audit terms — and qualifying before explaining.
Frequently asked questions
-
We are in the Foodvalley and sell to retail and industry. Does AI lead generation work in a niche like that?
It works particularly well, because the audience is finite. In a niche market the point is precision rather than volume: the right sites, the right job titles and a reason to reach out that holds up. We build the list on what actually distinguishes a buyer in the food chain — certification, season, sales channel — instead of on a broad industry code.
-
Ede has many family firms where the owner does the selling. How do you handle that?
First we take that role apart: prospecting, qualifying, presenting, negotiating and aftercare. Usually only one or two of those steps genuinely need the owner in the room. The rest we capture in a process and hand to an employee or to someone we select for you, so revenue no longer depends on one person's calendar.
-
What does a Sales Diagnose deliver for a company on Frankeneng or Kievitsmeent?
A concrete picture of where revenue leaks out of your process: too little intake, quotes sitting open too long, or customers drifting away unnoticed. We look at your actual numbers and conversations, not at a theoretical model. It takes thirty minutes, it is free, and it commits you to nothing.
Service areas nearby
Ready to take your sales to the next level?
Book your free Sales Diagnose. In 30 minutes we map where your biggest sales potential and AI opportunities are. Prefer to call or message? Do that too.
Pick a time that suits you. No pitch, no pressure — just a sharp read on your sales potential.
Prefer to talk right now?
Reach us directly — call, WhatsApp, or email, whichever suits you best.
Prefer to move right away? Call or WhatsApp us — that is the fastest route.
Reachable by phone and WhatsApp from 09:00 to 18:00 (CET/CEST).
And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
Contact
Prefer writing over calling?
Tell us briefly where you stand and where it hurts. The sharper your bottleneck, the better the first conversation.
Reach us directly — call, WhatsApp, or email, whichever suits you best.
Your request reached us.
You will get an acknowledgement by e-mail in a moment. Cannot wait? Call or WhatsApp us directly.
Sending failed.
Something went wrong on our end. Try again in a moment, or call or WhatsApp us directly and we will sort it out right away.
That went unusually fast — faster than a form like this normally takes. No problem: check your details and simply send it again.
The form is not taking new requests right now. Please try again in a few minutes, or feel free to call or WhatsApp us directly.
You seem to be offline. As soon as you are back online you can send your request again — or feel free to call or WhatsApp us directly.