Service area

Sales in Almere

Almere is young, large, and home to more residents than jobs: a substantial share of its workforce commutes to Amsterdam or het Gooi. For local companies that means a market of many small, fast-growing businesses, and a sales question that almost always starts the same way: the owner is still doing all the selling.

No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.

The market

Almere grew from nothing into a full-sized city in fifty years, and its business base grew with it. That explains the structure. Many sole traders and small firms, few headquarters, and fewer jobs per resident than the Dutch average. Construction, installation, wholesale and logistics are strongly represented: Sallandsekant and Stichtsekant hold distribution halls, De Vaart houses heavier activity, and Gooisekant is mixed with a large share of office space. Thanks to the A6 and the proximity of Amsterdam and Schiphol, many Almere companies find their customers outside the city itself.

The sales reality here

The Almere pattern is easy to recognize: an owner builds a company in a few years in which he is the best salesperson, then runs into the limits of his own calendar. The first hire arrives with no process, no conversation structure and no follow-up, underperforms, and leaves within a year. That loss runs higher than the salary. So we put the process in place first — targeting, conversation structure, follow-up, CRM — and only then put people on it. The first hire is then not a gamble but a seat in a system that already runs.

Business parks and office districts

  • De Vaart
  • Gooisekant
  • Sallandsekant
  • Stichtsekant

Six services in Almere

Frequently asked questions

  • Almere is full of one-person firms and small businesses. Isn't your approach too heavy for us?

    That depends on the stage. For a company where the owner does all the selling, the first gain is rarely a team but a documented process: who you approach, with what story, and when you follow up. Only once that runs does a first hire become an investment that pays back.

  • Our customers are in Amsterdam, not in Almere. Does that help or hurt?

    Usually it helps. The A6 and the train put you in the capital quickly, and Amsterdam buyers appreciate a supplier who isn't paying for the most expensive square meters. That market does demand a sharper story, though, because competition sits closer together there than in Flevoland.

  • We hired a salesperson before and it didn't work out. What changes this time?

    Usually there was no system to step into. We build the process first, derive the profile from it, sit in on the selection interviews, and coach through the first months on real conversations rather than a single onboarding day.

Service areas nearby

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