Service area
Sales in Hilversum
Hilversum is the media capital of the Netherlands: broadcasters, production houses and post-production on the Media Park, Nike's EMEA headquarters on the Arenapark, and a dense layer of creative agencies around them. Selling here runs on network, pitch and reputation. Dcraft Of Sales works remote-first and puts structure underneath that: lead generation, CRM and closing.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
The market
Hilversum's economy is project-driven. Broadcasters, production houses, post-production and game studios work in seasons and commissions; the Media Park is the hub, Werf35 draws gaming and creative makers, and the Arenapark hosts international headquarters, including Nike's for Europe, the Middle East and Africa. Around them sits a broad freelance layer that moves with the production calendar. Two buying processes exist side by side: agencies and producers award work on pitch and reputation, while the headquarters run procurement procedures, supplier lists and annual budgets in English. The same salesperson needs a different conversation in each world, and that is exactly where it usually goes wrong in this region.
The sales reality here
Almost everyone in Hilversum can pitch. What is missing is what happens between the pitches. Work arrives through a producer you know, an editor who moves up, or a brand that happens to call — and when that person changes jobs, the relationship leaves with them. So revenue at agencies and production houses tends to hang on two or three clients, with a season in between where nobody prospects because everybody is in production. We build the layer underneath: a target list at role level, contact moments that do not depend on who calls, and an offer that fits an annual budget rather than a single project.
Business parks and office districts
- Media Park
- Arenapark
- Werf35
Six services in Hilversum
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AI Lead Generation
In media the buying moment travels with a person. On the Arenapark it follows the budget cycle instead. Two signal sets in one list.
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High-Ticket Closing
The big deal in Hilversum is not a production but a yearly agreement. The objection is familiar: we would rather keep it per project.
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Outbound & Cold Outreach
A media inbox is full of pitches from other agencies. Your message must not look like one, and it must land before the commissioning round.
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Sales (Re)structuring & Selection
In a production house the creative director pitches and the producer delivers. Finding the next client belongs to nobody. That is where the design starts.
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Sales Automation & CRM
An account-based CRM in Hilversum loses the relationship the day your contact changes employer. Here the history belongs to the person.
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Sales Training & Coaching
Everyone here can present. The training covers the questions before that: who else decides, which budget, when the decision falls.
Frequently asked questions
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Do you work with agencies and production houses on the Media Park?
Yes. The question is almost never whether they can sell — they pitch very well — but whether anything happens between the pitches. We build that middle layer: a list of clients who genuinely matter, follow-up that does not depend on who happens to call, and a CRM in which last season's conversation can still be found.
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Our revenue depends on three clients. How does that change?
In Hilversum that is the rule rather than the exception: one broadcaster, one brand, one agency passing work down. We start with which clients you want, not which you can get, and build outbound around that. We also move the offer from one-off productions to something that fits an annual budget — retainers rarely happen by themselves, you have to sell them deliberately.
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We sell to international headquarters in this region. Do you work in English?
Yes. We work bilingually and internationally, focusing on Europe, the DACH region, the UK and Ireland, the Middle East and the United States. Our rates are the same everywhere and always in euros.
Service areas nearby
Ready to take your sales to the next level?
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