Sales Automation & CRM in Hilversum
Why here
Build your CRM around accounts and in Hilversum it does exactly the wrong thing. The account is rarely the durable part here; the person is. A producer, commissioning editor or brand lead takes their history to their next employer, and a system that hangs everything under a company name loses that relationship the day they move. So we build the data model around the contact, with a history that survives several employers. The second point is the calendar. Work arrives in seasons, so stages tied to months distort the forecast: a quiet summer then looks like a problem when it is simply the commissioning calendar. Here the stages follow the commissioning cycle. The third point is the administration around it: rates per production, invoicing per milestone, and a quoting flow that is manual today. That is precisely where most of the removable work sits.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
The process as it runs today is the starting point: first conversation through to signed commission and invoice. We translate that into fields and stages that follow the commissioning cycle, with the contact as the carrier of history. After the green light you are clicking through a first design. Then we connect whatever removes the most manual work — mailbox, calendar, and the quoting and milestone invoicing flow.
Frequently asked questions
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Our contact is moving to another broadcaster. What should a CRM do then?
Two things at once. It keeps the history with the person, so you arrive at their new employer carrying everything you did together rather than as an unknown supplier. And it flags their old role as open, because someone will sit there who does not know you and whom you need to meet again. Without both moves, every job change quietly costs you a relationship you had built.
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Our revenue arrives in waves. How do you stop the forecast becoming useless?
By tying stages to the commissioning cycle rather than to the calendar month. An opportunity waiting on a decision about a new season belongs in a stage that says so, with an expected decision date you can adjust. Then a quiet period shows a pipeline waiting on a decision rather than an empty one — and that is a very different conversation in the weekly meeting.
What you invest depends on what we build. The homepage says where it starts.
Read on
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And then?
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