Sales Automation & CRM in Amersfoort
Why here
A corporate group is not an account, and that is where most CRM builds in Amersfoort go crooked. You need a parent record with sites beneath it, a separate set of procurement contacts, and a field for your supplier status with the date it expires. Without that last one you discover at the moment of a request that your qualification has lapsed. For the services firms on De Hoef we build a second layer underneath: running assignments with their end dates, so the renewal conversation becomes a scheduled task instead of a surprise, and a view of available capacity, because an assignment you cannot staff does not belong in your pipeline as an opportunity. Reporting follows the same logic: renewal, expansion and new client are three different numbers.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Parent records, sites, procurement contacts and status fields follow from the sales process as it actually runs, so that is what we write out first. Once you approve it, the first build is live and you click through it with a real account inside. After that we connect mailbox and calendar, the quoting and invoicing flow, and wherever your running assignments and end dates are already tracked.
Frequently asked questions
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Can the CRM warn us before an assignment ends?
Yes, and in secondment and long-running services work that is the single most valuable piece of automation there is. Every running assignment gets an end date and an owner, with a task well in advance so the renewal conversation happens while there is still something to discuss. The same overview shows which share of your revenue reaches an end date in the coming months.
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We sell to a group with ten sites. Should that be ten accounts?
One parent record with ten sites beneath it, and contacts attached to the right layer. That way one overview shows everything running at the group, while a project lead at a single site keeps their own history. What matters is the field recording where the buying decision falls, because that differs per organisation and determines who you approach before a request exists.
What you invest depends on what we build. The homepage says where it starts.
Read on
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