Sales Automation & CRM in Utrecht
Why here
In a city full of service firms, the real CRM question is not in the selling but in what connects after it. You sell hours, so a signed assignment is only worth something if a team is available, and at most companies those two worlds live in different systems. You know the consequence: a deal sold too early where the senior is not free for two months, or the reverse, a team running empty while the pipeline looks full. So we model the opportunity with the shape of the assignment in it — roles, size, desired start date — and let that information travel to your planning the moment a stage is reached. The handover hangs off that: what was promised, which assumptions sit in the proposal, who the contact was. For nationally operating companies we also record the client's site structure, so a second location is not a cold start all over again.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
The break between your sales conversation and your planning is what week one looks for; usually it is an email or a Monday meeting. Then we describe the fields an opportunity has to carry to be plannable, and that is less than people assume: role, size, start date, and the level of certainty. We then build the first version and run a live assignment through it end to end, including the moment of handover.
Frequently asked questions
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Can a CRM tell whether we can actually deliver an assignment?
Not by itself, but it can once you describe the opportunity in the same units as your planning. As soon as a proposal names which roles are needed, for how much time and from when, the system can hold that against your available capacity and flag it when something does not fit. What you get is not automatic scheduling but a warning at the right moment: before you commit to a start date you cannot meet.
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Our clients have sites across the country. How do you record that?
As one client organisation with locations beneath it, each with its own contact and its own history. For nationally operating service firms that is the difference between a second assignment and a second cold start: your rep opens the location and immediately sees what has already been done for this client elsewhere in the country, which agreements apply, and who was satisfied. Reporting can then run per location or per organisation, and those are two very different conversations.
What you invest depends on what we build. The homepage says where it starts.
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And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
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