Sales Automation & CRM in Alphen aan den Rijn

Two markets inside one municipality usually means two ways of working inside one system — or inside no system at all. In trading and nursery businesses the knowledge sits in people's heads and a phone list; at wholesalers and logistics firms along the Rijnhaven there is a CRM, silted up with dead accounts. So we do not build one generic pipeline but two, each with its own stages and fields, inside the same system. On the trading side we record what is currently written nowhere: which buyer takes which product in which season, who decides, and what was agreed last year. On the distribution side we set an inactivity signal — not 'no order in thirty days', but deviation from the rhythm that customer set themselves. And because you own what we build, source code included, that knowledge belongs to the company rather than to a package.