Service area

Sales in Alphen aan den Rijn

Since its merger with Boskoop and Rijnwoude, Alphen aan den Rijn has been two markets inside one municipality: an urban business zone along the Oude Rijn and the Boskoop tree-nursery cluster, which ships its plants well beyond the Dutch border. Dcraft Of Sales builds sales processes that can handle both — annual contracts on one side, day-fresh export shipments on the other.

No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.

The market

Since 2014 the municipality of Alphen aan den Rijn has combined Alphen, Boskoop and Rijnwoude, and that merger explains the economy. Boskoop holds hundreds of tree nurseries and exporters; their trade is seasonal, price-sensitive and international, with buyers in Germany, France and the United Kingdom. Alphen itself has Rijnhaven, Molenwetering, Steekterpoort and De Schans, carrying logistics, technical wholesale, construction supply and graphic industry. Above that sits a layer of office work you would not expect in a town this size: Wolters Kluwer is headquartered here. Location is the common thread — Alphen sits between Amsterdam, Rotterdam, Utrecht and The Hague, so many firms serve four urban markets at once.

The sales reality here

The sales problem in Alphen usually grows out of that split market. Growers and exporters in Boskoop have sold on relationships for generations: the order arrives because people know each other, and the day a buyer retires, revenue disappears that nobody had written down. On the Alphen side it is the reverse — logistics and wholesale firms do have a CRM, but it is full of accounts that have not ordered in three years. We normally start with the existing customer base: who is genuinely buying, who is dormant, who left quietly. Only then do we layer outbound on top of a foundation that holds.

Business parks and office districts

  • Rijnhaven
  • Molenwetering
  • Steekterpoort
  • De Schans

Six services in Alphen aan den Rijn

Frequently asked questions

  • We are a grower or exporter in Boskoop. What can you do for us?

    In Boskoop the revenue sits in relationships that were rarely written down. So we start by mapping your buyers by country, season and product, and by making clear which contacts actually decide. Then we set up follow-up so that a change of buyer no longer costs you revenue — and only once that holds do we look at new markets.

  • Most of our revenue comes from a handful of regular buyers. Is that a risk?

    It is a risk that only becomes visible the moment it materializes. We see it often in this region: four or five accounts carry most of the revenue and there is no second channel. The fix is not to start prospecting hard overnight — it is to broaden inside those accounts first and build a modest, structural intake alongside it.

  • What do you do first at a wholesaler on Molenwetering or Rijnhaven?

    We start with your existing data. At technical wholesalers and logistics firms in Alphen there is almost always a group of customers that quietly reduced their ordering without anyone noticing. Surfacing that group and approaching it deliberately usually pays off faster than cold acquisition — and it immediately shows us what actually makes your customers buy.

Service areas nearby

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