AI Lead Generation in Alphen aan den Rijn

Why here

In Alphen aan den Rijn, lead generation usually does not start outside the building. On the Boskoop side the trade lives in relationships nobody ever wrote down; on the Alphen side there is a CRM, but full of companies that have not ordered in three years. So the first return sits in your own base: who genuinely buys, who is dormant, who quietly left. That group is not a cold list and deserves a different message. Only after that do we look outward, and then it becomes clear how poorly the usual sources cover this market. Nursery and export contacts live in trade registers and on inspection paperwork, not neatly filed by job title in a database. So we select on country, season, product group and sales channel, enriched with the signal that counts here: the buying window in which a customer commits to their next season.

No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.

Our approach

Your own data comes first. From your order or customer records we pull out who bought this year, who reduced their ordering and who went quiet altogether, and set that against their normal rhythm. Each of those three groups gets its own approach. In parallel we build the external selection on country, season and product group, check it by hand, and record the follow-up in your CRM.

Frequently asked questions

  • Our customers are not in the usual databases. How do you build a list then?

    By using other entry points. In ornamental horticulture and export, contacts run through trade registers, exhibitor lists, inspection and phytosanitary paperwork, and the trading channels themselves, and only then through the familiar business databases. The resulting list is smaller and more hand-built, but it contains the people who actually buy.

  • What is the difference between a dormant customer and a cold lead?

    The difference is the reason to call. With a dormant customer you can start from what was delivered before and why it fitted then; that is a conversation, not an introduction. We define that group not by a fixed interval but by deviation from their own rhythm — a quarterly buyer is quiet after five months, a seasonal buyer only after a missed season.

What you invest depends on what we build. The homepage says where it starts.

See the ways we work together

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