Service
AI Lead Generation
AI lead generation means building a system that continuously finds, reaches and qualifies the right B2B prospects. We combine AI tooling with data-driven automation: from defining your ideal customer profile to the enriched list, the opening line that matches the signal, and the qualification step. Your calendar fills with warm conversations instead of cold attempts — and your company owns the system, code included.
When you need this
You see it in the calendar: there are meetings on it, but rarely with someone who wants to change something right now. Or each of your reps keeps a private list in a spreadsheet and nobody knows who was contacted when. Other signs: open rates look fine while no meetings come out of them, the same prospect gets an email from two colleagues, or you bought tooling that nobody has opened in three months. Also typical: lead generation hangs on one person, and the moment they go on holiday, the flow stops.
How we do it
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It starts with the boundary. We write down who your ideal customer actually is — industry, size, what they already run, and what makes them buy now — and which job titles inside those companies carry the decision. Skip that, and automation only amplifies the noise.
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Step two is the data. We assemble the list from sources like Apollo and Lusha, enrich it with signals that say something about timing — a job opening for a sales role, a new site, a product launch — and throw away whatever does not hold up. What is left is small and sharp rather than large and cheap.
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Step three is the approach. AI does not write your emails; it helps us work out which opening belongs with which signal, per segment. The cadence across email, LinkedIn and phone gets configured in your CRM — HubSpot, Salesforce, or the system we build for you.
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Step four is qualification. Every reply gets a score and a next step, so your team only has the conversations that lead somewhere. What we build then runs in your environment, on your domain, under your name.
What you get
- Deliverable 01
- A documented ideal customer profile, including the job titles that carry the decision
- Deliverable 02
- An enriched, de-duplicated prospect list with the buying signals we select on
- Deliverable 03
- Per-segment opening messages and conversation hooks, per channel
- Deliverable 04
- A cadence across email, LinkedIn and phone, configured in your CRM
- Deliverable 05
- Qualification criteria and scoring, so a lead only moves on when it earns it
- Deliverable 06
- Reporting on the steps you can actually steer: reach, reply, conversation, meeting
- Deliverable 07
- Handover of the complete system to your company, code included
Investment
No standard packages and no price list: what you invest depends on what we build. The homepage says where it starts.
Frequently asked questions
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Does AI replace our sales people?
No. AI does the work before the conversation: searching sources, building lists, spotting signals and working out which angle fits which segment. The conversation itself stays human — a prospect weighing up an investment wants someone on the line who asks the next question. What you gain is time: your team calls and writes to the companies that matter now, instead of working through a list.
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Where does the data come from, and how do you handle privacy?
We work with business contact data from sources such as Apollo and Lusha, topped up with what is public: the company site, job postings, the trade register, LinkedIn. Every outgoing message carries a clear opt-out, and anyone who opts out is removed — from the source list too. Where we process data on your behalf, we record that in the data processing agreement published on this site.
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What happens to prospects who are not ready yet?
They do not disappear; they move to a second track. We record why the timing is off — a contract still running, budget in next year's books, a project that has to finish first — and attach a moment to come back, with a reason that fits that answer. In B2B, a 'not now' is usually a 'yes' with a date attached.
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How long before this is up and running?
Once we have the green light, you see your first design running within 48 hours. The complete solution is up within 2 to 6 weeks; where it lands inside that range depends on how many processes and systems we connect. We work in stages, so you see what comes in along the way rather than only at the end.
This service across our service areas
Drenthe
Flevoland
Friesland
Gelderland
Groningen
North Brabant
North Holland
Overijssel
Utrecht
South Holland
Antwerp
Brussels-Capital Region
Limburg
East Flanders
Flemish Brabant
West Flanders
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
The other services
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High-Ticket Closing
We sit at the table and close your largest deals.
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Outbound & Cold Outreach
Cold calling and automated outreach that reinforce each other.
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Sales (Re)structuring & Selection
A sales department with a process that holds and people who perform.
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Sales Automation & CRM
Custom CRM and automation — your company owns it, code included.
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Sales Training & Coaching
Selecting, training and coaching sales people, with a top-athlete standard.
Read on
Ready to take your sales to the next level?
Book your free Sales Diagnose. In 30 minutes we map where your biggest sales potential and AI opportunities are. Prefer to call or message? Do that too.
Pick a time that suits you. No pitch, no pressure — just a sharp read on your sales potential.
Prefer to talk right now?
Reach us directly — call, WhatsApp, or email, whichever suits you best.
Prefer to move right away? Call or WhatsApp us — that is the fastest route.
Reachable by phone and WhatsApp from 09:00 to 18:00 (CET/CEST).
And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
Contact
Prefer writing over calling?
Tell us briefly where you stand and where it hurts. The sharper your bottleneck, the better the first conversation.
Reach us directly — call, WhatsApp, or email, whichever suits you best.
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