AI Lead Generation in Mechelen
Why here
A sales office in Mechelen-Noord receives campaign material from head office, not conversations. That is where this work starts. We first pin down which customer profile actually signs in this market: not the global profile from the brand book, but the type of processor, wholesaler or installer that is reachable from this axis. Then we build one list carrying two language areas. Every record gets a language field, so a Walloon buyer never opens a Dutch salutation and a Dutch customer never reads Flemish phrasing. The signals we select on belong to this environment: a distribution centre opening along the E19 or the N16, a supply agreement running towards its expiry date, a production line being extended. That puts you in view before the request for quotation goes out, because once it is on the table, someone else has already framed the comparison.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
The country manager and the account managers sit down in week one, and from the CRM we pull which Belgian and Dutch customers genuinely came on board over the past year. The profile follows from that. By week two the first list is ready, with a language field and a signal column, and it goes past your own people by hand: do they already know this company, is something running? What survives that pass is new, and on it we test one approach per language area.
Frequently asked questions
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Head office sends campaigns but no leads for the Benelux. Can you work inside that?
Yes — and that is usually exactly where we start. Brand rules, visual language and the system are fixed; what is open is which companies you approach and on what trigger. We use the existing brand guidelines and the existing CRM and build the list, the qualification and the follow-up for this market around them. What we build stays with your site, source code included.
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Do the data sources work equally well for Belgian and Dutch companies?
Not equally well, and we plan around that. Coverage in sources like Apollo and Lusha is generally deeper for Dutch companies than for Belgian SMEs, where job titles are more often missing or out of date. So we top up that side with manual checking against the Belgian company records and with LinkedIn, and we measure list accuracy per language area separately before anything goes out.
What you invest depends on what we build. The homepage says where it starts.
Read on
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