Sales Training & Coaching in Mechelen
Why here
Someone who has answered quotation requests for years is not a bad salesperson; he has simply never learned to have the conversation earlier. That is the pattern we meet here most often. The enquiry lands, the specification already exists, and the account manager neatly calculates a price inside a comparison somebody else drew up. We train the conversation that ought to come before it: the question about next year's volume, about what went wrong with the previous supplier, about who else internally has a view. Role-plays run in both languages, because a rep who is sharp in Dutch and hesitant in French loses that second market without noticing. And since the country manager here usually still sells himself, we train him separately on the coaching itself, so the rhythm survives after we leave.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Listening leads: a set of real conversations and the most recent quotations, with no verdict up front. From those we extract where it goes wrong, and that is rarely where people assume. By the second week the training plan is built on your proposition and your price level, with objections taken verbatim from your own files. The first block runs half a day, with role-plays in Dutch and in French. After that we join real conversations and debrief them.
Frequently asked questions
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Our people are technically strong but do not hold a commercial conversation. Can that be learned?
Yes, and usually faster than with someone who can only talk. Technical knowledge is the hardest part in this market and they already have it; what is missing is the structure of a conversation and the nerve to ask an uncomfortable question. We train that through repetition on their own live files, not through theory. Someone who masters the technology and learns to probe often becomes the strongest seller on a supply-market team.
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Can the training run in two languages, or do we have to choose?
In two languages, and that is not an add-on but a necessity. An objection sounds different in French than in Dutch, and a rep who knows the Dutch phrasing by heart goes quiet the moment the same objection arrives in French. So we practise the same situation in both languages and record the wording that works, in both languages, in the playbook.
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And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
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