Sales Training & Coaching

Either — and it is not an either/or. Usually we start with the people already there: they know your product and your customers, and that is not replaceable. If someone is missing, we help select. If you want us to run the difficult conversations ourselves, that is High-Ticket Closing — a different engagement with different arrangements. In the Sales Diagnose we work out which of the three you actually need first.

Training is not a single day with a certificate at the end. We work in blocks, with weeks in between where people apply it in real conversations, followed by coaching in a rhythm — behavior changes through repetition, not through a presentation. How many blocks, and how long the coaching runs, depends on the size of the team and on where it stalls. We set that out before we start, on a monthly fee or an agreed total fee for the engagement.

No. We sit down with owners, directors and management, because that is where the decisions that actually change sales get made. Once we start, we work with everyone the sales touches: the sales team, but also inside sales, planning, and the people on the floor who hear first what a customer really wants. A seller cannot rescue a deal when everything behind the follow-up stands still.

Not from the CV. We put a candidate into a real conversation — your proposition, your price level, an objection that genuinely comes up in your market — and listen to what happens the moment it gets uncomfortable. Do they keep asking questions, or start pitching? Do they ask for a next step? Someone fluent about selling is not yet a seller, and you hear that difference in the conversation, never in the CV. You decide afterwards; we advise.