Sales Training & Coaching in Venlo
Why here
Dutch reps who speak German usually think the language is the problem. It generally is not: register is. Form of address, the order in which you give information, how much room you leave before asking a question — those differ, and they decide whether someone takes you seriously. In our blocks we practise exactly that with role-plays in German, and review real calls to hear where they tip. We also train the conversation that here sooner or later is every conversation: the customer quotes a competitor's rate. What do you say then, and what do you above all not say. We work towards an answer that does not immediately give ground and brings the conversation back to lead time, reliability and peak capacity — subjects where you actually have something to offer.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Both languages get listened in on, with the quotes and the follow-up alongside. From that we pull where it goes wrong — at the opening, at qualification, or the moment rate comes up. That becomes the training plan. The first blocks follow in the weeks after, with role-plays, part of them in German. Then coaching continues in a rhythm, with the manager present.
Frequently asked questions
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Our reps speak reasonable German but feel unsure with it. Does training help there?
Usually yes, because the insecurity is rarely about vocabulary. They do not know which form of address fits, how formal to be, or whether they are allowed to probe. That is trainable through repetition: the same five situations until the opening comes without thinking. We record calls and review them together, because you only hear your own hesitation when you hear it back.
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What do you do with a rep who offers a discount at every objection?
First we find out where it comes from. Usually it is not unwillingness but a lack of alternatives: he does not know what else to offer. So we give him the substance first — lead time, peak capacity, exception handling — and then practise staying silent after naming a price. That last part is the hardest and pays off the most.
What you invest depends on what we build. The homepage says where it starts.
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And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
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