Sales Training & Coaching in Nijmegen

Subject-matter experts sell differently from salespeople, and usually better once they break one habit: explaining. At companies around the campus and at suppliers to the Radboudumc we see the same pattern. A question comes, an excellent four-minute answer follows, and then the conversation is over without a next step. We train the silence after it and the question that grows out of it, with role-plays on your own product, because this audience spots a generic exercise instantly. The second part concerns the route inside an institution. Asking who else will get involved feels impolite to a researcher or an engineer, and it is precisely that question which stops an opportunity from stalling months later at a department nobody ever spoke to.