High-Ticket Closing in Nijmegen

In Nijmegen the decisive conversations take two forms. In a technical track it is about the commitment to include your solution in the design: with that, the buyer places his own product launch in your hands, which is why he decides slowly. We run that conversation on risk and continuity, meaning security of supply, the lifespan of the component and what happens when something changes, because those are the questions the other party never asks out loud. At a care institution the difficulty sits elsewhere. The clinician or researcher is convinced, but procurement, IT and the data protection officer still have to sign off, and they rarely speak to you. Our work is then twofold: getting to the table with those parties, and giving your internal champion the material for the conversation you cannot hold yourself.