Sales Training & Coaching in Kortrijk
Why here
Two conversations decide the year here, and both are rarely trained. The first lasts four minutes and happens on a fair floor, between two people who do not know each other, with noise all around. In that conversation stand teams almost always fall back on explaining everything the company does, while the only useful outcome is qualification: is this someone with a trigger, and what is the next step with a date on it. The second conversation is the annual review with a distributor missing his numbers. It goes wrong because it turns personal, and it turns personal because no figures are on the table. We train both on your own situation, with role-plays on the objections that genuinely come up for you, and on the French-speaking side in French.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Recordings or notes from recent conversations, the latest quotations and the follow-up after the previous edition show what happens now. The training plan follows from that. If a fair is in the diary, we train the stand team in the weeks beforehand on the short conversation and on securing a next step on the spot. For the distributor review we rehearse with the figures you genuinely hold, so the conversation stays commercial.
Frequently asked questions
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Our stand team mostly talks to existing customers. How do you change that?
By deciding beforehand what the stand has to produce and dividing that up. Having existing customers drop by is valuable, but when everyone is busy with them, an unknown visitor walks past. We agree who stays available for new conversations, how a short qualification conversation runs, and when someone gets handed to a colleague. We also rehearse closing with a concrete next appointment, because on a fair floor that is the part most often skipped.
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Do our salespeople need French to work towards Lille?
For the commercial conversation, yes. A French counterpart will often politely continue in English, but the conversations that actually matter, about terms, about objections, about the reason behind a hesitation, happen in French. Anyone who cannot hold those misses exactly the information he needs. So we train the same situations in French and record the phrasing that works, in both languages, in the playbook.
What you invest depends on what we build. The homepage says where it starts.
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