Outbound & Cold Outreach in Kortrijk

By making the agreement before the first list is built, not after somebody has already called. In practice a split by segment works better than one by national border: certain customer types or order sizes you serve directly, the rest runs through the territory. What happens when a prospect inside a distributor's territory replies unprompted is written down too, because that is the case arguments start over. In writing, and shared with the distributor beforehand.

Yes, and it is usually the highest-returning campaign of the year. We build a list of the visitors and companies you want to see at that edition, approach them with a specific time slot rather than a general invitation, and confirm once more shortly before the doors open. Your stand team then has a diary, and the conversations that come out of it are qualification conversations rather than introductions.