Outbound & Cold Outreach in Bruges
Why here
Outbound in Bruges means two things that have little to do with each other. Towards the port it is not a campaign: with a handful of relevant parties you prepare every contact as a file, because the sector is small enough that a sloppy email is known to the other parties within the week. There, one attempt done well beats five done fast. Towards the city economy it is a sequence, but with the calendar as its most important setting. An owner in hospitality supply or construction does not pick up at peak season and does have time and budget room in the quiet months to change something. We plan the calling blocks and the send moments around that, with a message that looks at next season rather than at this week.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
For the port side we build a preparation file per contact: what we know about this party, what the current trigger is, and which question we ask first. For the SME side we build the list, check it, and write a sequence that leaves at the right moment in the year. Before the first message we set up a separate sending domain and verify SPF, DKIM and DMARC. We schedule the first calling blocks for the period your audience is reachable, and we sit in on them.
Frequently asked questions
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Can we use the same sequence for both markets?
Better not. What works towards an SME is too generic for a port party that knows five suppliers and spots a template instantly. The reverse is true too: the careful, file-based approach is far too slow for a market where you want to reach hundreds of contacts. So we keep the lists and the copy separate, with only the follow-up in the same system so you keep a single overview.
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When is the best time to call our hospitality and construction contacts?
In the period when they are not busy delivering. In practice that means outside the busiest months and preferably well before they buy in for the next season, because there is still room in the budget then. What does not work is calling when it is already busy and concluding there is no interest; mostly you have measured who had time to pick up.
What you invest depends on what we build. The homepage says where it starts.
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