Sales (Re)structuring & Selection in Bruges

Bruges companies ask one sales department for two things that get in each other's way. On the port side you need account planning: a limited number of parties, a decision team you map out, contract expiry dates as your grid, and years of preparation for a moment that comes once. On the city side you need volume: many smaller buyers, a short decision by the owner, and a rhythm that follows the season. Put one person on both and the fast work always wins while the port file sits untouched until it is too late. So we separate the two tracks in the process and in the calendar, with their own definition of progress each. In selection we account for something that weighs more heavily in West Flanders than elsewhere: people stay a long time here and take their relationships with them, so a hire is a long-term decision rather than filling a gap.