Sales (Re)structuring & Selection in Aalst

Because in your market a commercial agreement is not an order. As long as the quality step has no stage of its own, a file stays parked where the salesperson left it, which is exactly the moment he assumed it was done. Naming that step, attaching an owner to it and agreeing a realistic duration removes the false certainty from your forecast and makes it visible which files are genuinely moving.

Select on behaviour rather than on a CV, and build the skill yourself. In a commuter town you are competing for experienced profiles against employers in Brussels and Ghent, and that is rarely a fight you win on terms alone. What does work: testing candidates on a real calling round and a real objection, hiring someone who understands the market and still has to learn the conversation, and filling part of the role remotely or as a shared role so you can look beyond your own radius.