Sales in Aalst

By treating that department as a second buyer rather than as paperwork. In food and care supply, quality genuinely co-decides: specifications, certification, shelf life and audits determine whether a supplier gets in at all. We bring those requirements forward in the process, attach the right documents to the very first proposal, and plan follow-up on a realistic timeline, so the pipeline stops showing files as nearly won.

With a deliberately different story. Close to home you sell on familiarity and word of mouth; in Brussels or Ghent you are an unknown name up against established suppliers. That demands sharper definition, namely which segment, which problem and why you, plus follow-up that does not stop after a single attempt. In the Brussels market language comes on top of that: part of the conversations will run in French.

Yes, and in Aalst the cause is clear: a lot of commercial talent commutes to Brussels or Ghent, where the choice of employers is wider. That does not make hiring impossible, but a vacancy written purely around experience will return very little. So we select more often on aptitude and motivation and build the skill through training, and we look at whether part of the role can be filled remotely or split across shared roles.