Sales in Sint-Niklaas

By planning prospecting while things are going well. In practice that starts with an honest breakdown of revenue per customer and a target for the share that should come from new buyers within two years. Then we pick a segment that resembles your current work but does not hang off the same chain, and we give that prospecting its own owner and its own calendar, separate from the people handling existing orders.

It is order handling, which is valuable, but it brings in no new customers. The distinction matters because in many Waasland supply businesses the same person does both, and the urgent phone call always beats non-urgent prospecting. We separate those roles inside the process and give the internal desk a clear commercial task within existing accounts, while new market lands with someone else.

Yes, and the sales question there is specific. In transport and storage the inquiry usually turns on a rate per trip or per pallet position, while the margin sits in steady volumes and long-term agreements. React only to individual inquiries and you end up selling the same capacity over and over. So we aim the sales effort at contracted volume: which shippers fit your network, when do their agreements expire, and with what story do you reach the table before that date.