Outbound & Cold Outreach in Aalst
Why here
Outbound in this sector fails on one point: one message gets written for two people who have nothing in common. The buyer reads an email about terms, volume and supply reliability. The quality manager reads an email about certification, traceability and how you handle a deviation. Merge the two and you write copy that is half right for both. So we build two sequences off one list, with a call script per role. The second point is reach. Inside your own area people open your email because they recognise the name; in Brussels or Ghent you are an unknown supplier beside parties who have delivered there for twenty years. That takes more touches, a sharper trigger and, for part of the Brussels market, a French version of the same message.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
A separate sending domain with SPF, DKIM and DMARC verified, and a list where both purchasing and quality have been looked up per company: that is where it starts. That manual work cannot be avoided here, because those exact job titles are the ones missing from the sources. In week two we write both sequences and their matching call scripts. A small volume then goes out while the domain warms, and we measure per role what genuinely produces a conversation.
Frequently asked questions
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Outside the Dender region our name means nothing. How do you open a conversation then?
Not with who you are, but with what you have noticed. An unknown supplier gets read when the trigger fits: a new product line, an expansion, a supply issue running through the sector. Beyond that you need more touches than you would close to home, and a call script that makes clear within the first twenty seconds why you are calling this particular company. What does not work is a general introduction to your firm; that only gets read from a name people already know.
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Does cold calling still work on buyers in the food sector?
Yes, provided you have something that touches their agenda. Buyers in this sector are called constantly and recognise a generic pitch within seconds. What does work is calling with a concrete trigger and a short, verifiable statement about what you can supply, followed by one clear question. And it helps considerably if that same person has seen your name in an email beforehand; the calling and the sequence belong on the same track.
What you invest depends on what we build. The homepage says where it starts.
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Contact
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