Sales Training & Coaching in Hengelo

The people holding customer contact here are usually estimators, work planners and engineers. They are technically strong and modest, and that modesty is exactly what squeezes the margin: what the company adds in manufacturability, lead time or maintenance is rarely said out loud, so the customer buys hours. So we train three things. The first is the conversation before the drawing: asking what the customer is trying to achieve instead of waiting for the specification. The second is naming value without it sounding like a surcharge, using an example from your own work rather than a sales line. The third is asking for the next step, because answering an enquiry is not the same as running a track. Role-plays use real files, and then we coach along until the behaviour sticks.