Sales Training & Coaching in Groningen
Why here
The training question in Groningen is nearly always the same: there is talent in the room that has never heard a real objection. Graduates learn fast, but they have no experience to fall back on the moment a conversation tips, and that is where it goes wrong. So we train first on the two moments an inexperienced rep lets slip: the question after the first answer, and the proposal of a concrete next step. Beyond that, the north needs a skill of its own. A large share of conversations here happens through a screen, because the buyer sits two hours' drive away, and a video call forgives nothing: you see less, you lose the room, and it slides into a demo. That is trainable, provided you train it separately.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Headphones first: real conversations, real proposals, real follow-up. The training plan comes out of that, not off a shelf. In the first blocks we drill the objections that genuinely come up in your market, with role-plays held remotely because that is the channel your team works in most. After that we record the playbook and put the weekly coaching slot in place, where the manager takes it over from us.
Frequently asked questions
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Our reps are young and often leave within a year. Does training help against that?
Training on its own does not; the rhythm around it does. Someone who replays one conversation every week knows where he stands and can see his own progress. People rarely leave because of the work itself, and usually because nobody appears to be watching. So put the coaching slot into the manager's diary before you start on training content.
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Can a video call be trained as well as a meeting across a table?
You have to train it separately, because it is a different conversation. You lose body language, silence feels longer, and the urge to share your screen is strong, after which you are presenting rather than selling. We practise on camera, review the recording together, and agree on when the screen stays shut.
What you invest depends on what we build. The homepage says where it starts.
Read on
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Ready to take your sales to the next level?
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And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
Contact
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