Sales Automation & CRM in Groningen
Why here
A standard CRM assumes a deal that moves in weeks. In Groningen it moves in quarters, and what pushes it forward sits not in your own diary but in a subsidy round, a permit procedure or a tender calendar. So we model that calendar inside the system itself: a stage here carries an expected decision date and an external condition, not merely a probability. The second point is account structure. An academic hospital is not a company with one buyer but a set of departments with their own budgets, and you need to record that without creating ten unrelated records. The third is practical: because visits here take real travel time, we let the system cluster visit-worthy accounts by region and week. What we deliver passes into your company's ownership, code included.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
After the go-ahead your first design is live, so you click through real stages instead of studying a diagram. In the weeks after that we fix the data model, meaning which fields you keep, who owns which record, and how an institution with several departments is represented, and we connect mailbox, calendar and your quotation flow. The order is set by whatever removes the most manual work.
Frequently asked questions
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We sell to departments inside the UMCG and the university. How is that recorded?
As one organisation with units beneath it, each with its own contact, budget holder and purchasing route. Otherwise your reporting shows five separate customers who in reality share one purchasing policy, and your follow-up misses the moment a framework agreement expires. With this kind of buyer that expiry date is the field you track above all others.
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Our reps spend a lot of time on the road. Can the system account for that?
Yes. We group tasks and proposed visits by region and week, so a trip west carries several meetings instead of one. That is not a nicety: travel time is the scarce resource here, and a system that creates isolated appointments without that context quietly loses your team whole days.
What you invest depends on what we build. The homepage says where it starts.
Read on
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