Sales Automation & CRM in Leeuwarden
Why here
A sales cycle running eighteen months looks like a dead file in a standard CRM. That is exactly why technology companies in Leeuwarden give up on their own system: it measures something that does not exist here, namely a short cycle with clean stages. We build it the other way around. The pilot becomes its own object with a start, criteria, an assessor and an end date. Funding and subsidy moments enter the system as dates, because they determine when anything can happen. Reporting steers on forward-looking steps — how many first conversations with a new organisation, how many pilots started, how many decisions scheduled — instead of on revenue that lands next year. Alongside that we capture the Frisian relationship network part of the revenue floats on, so it survives the retirement of the person who maintains it.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
What information you currently lose between two contact moments is the first question across your live pursuits. That produces the data model with pilots, decision points and funding dates as fields of their own. In the first weeks the configuration stands and we import your existing data. The mailbox and calendar integrations follow, so a long pursuit generates its next contact moment by itself.
Frequently asked questions
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Our cycle runs longer than a year. What do you steer on then?
On the steps you can influence this month. The number of first conversations with an organisation you did not know, the number of quotes that became a pilot agreement, the number of pilots with a decision date. Those numbers move weekly and predict next year's revenue better than the value of your pipeline does. We put them in one overview and discuss them in a fixed rhythm, so a long cycle never becomes an excuse for silence.
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Our network in the province sits in one man's head. Can a system take that over?
Take it over, no; record it, yes. We register who knows whom, where an order came from and what was discussed in earlier conversations, so the knowledge does not leave with one person. That is not a replacement for the relationship but an insurance policy. In practice it also pays off immediately: contacts who showed interest years ago and were never followed up.
What you invest depends on what we build. The homepage says where it starts.
Read on
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And then?
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