Sales Training & Coaching in Leeuwarden
Why here
In Friesland the craft is rarely the problem; naming it is. Anyone used to a market where everybody already knows what you can do phrases things modestly, and outside the province modest reads as nothing special. We train on stating value in facts: what happened in a comparable situation, what made the difference, what the customer could do afterwards that they could not before. Without overstatement, because that does not survive a technical buyer. We also practise two conversations that regularly go sideways here. The first is naming the price and then staying quiet, instead of softening it yourself. The second is the meeting at an organisation where several people decide: asking who else will be at the table, and booking a follow-up that includes them. The coaching runs in a rhythm, largely remote.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
The material comes from your own people: real conversations and quotes, including the pursuits that have gone quiet. From those we identify where it sticks, and that becomes the training plan. The blocks cover stating value, the price conversation and the meeting with several decision makers, with role-plays drawn from your own market. After that we coach in a rhythm: reviewing calls, walking the pipeline, and teaching the manager to take that over.
Frequently asked questions
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How do you train someone who does not want to promote his own work?
By replacing promotion with description. A craftsman who recounts what he ran into at a comparable installation and how it was solved sells better than someone advertising a service, and it does not feel like boasting either. We practise that form: situation, approach, what it meant for that customer, and then the question of what it would mean for the person opposite. That fits the way people talk here.
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Our customers are far away. Can coaching still run in a rhythm?
Yes, because coaching is about conversations rather than presence. We review recordings, walk the pipeline with each rep and discuss the immediate next step, and that works just as well remotely. For a joint customer visit or a training block with the whole team we are there in person, because that is where watching in the room makes the difference. Travel time goes to the moments where it adds something.
What you invest depends on what we build. The homepage says where it starts.
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And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
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