Sales Automation & CRM in Zwolle
Why here
Much of the sales knowledge inside a Zwolle company is not in a system at all. It lives in heads and mailboxes: who referred whom, which contact moved to another firm in the same chain, which customer said last year that they will replace the installation in two years' time. The moment somebody retires, that disappears. So we do not start with pipeline stages but with capturing that network: relationships between people and companies, the origin of every order, and the moments when a running agreement comes back on the table. Around it we put automation suited to long supply relationships: tasks that appear by themselves ahead of a renewal, and an integration that places the CRM beside your existing order or stock package rather than on top of it. What concerns selling belongs in the CRM; what concerns delivery stays where it already works.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
An inventory of what sits where today comes first: the order package, the spreadsheets, the mailboxes. That produces the data model and the boundary with your existing systems. In the first weeks we configure the pipelines, import the customer data and record the renewal and review dates of every running agreement. The integrations follow, starting with the source that removes the most retyping.
Frequently asked questions
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We already run an order package. Why put a CRM next to it?
Because an order package records what has been sold and a CRM tracks what has not been sold yet. Everything before the signature — conversations, quotes, triggers, decision makers — has no home in a system built around orders. We make sure customer data exists once and that both systems know which field belongs to which owner, so nobody enters the same thing twice.
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Our referrals arrive by chance. Can you capture that?
It is rarely chance. In practice referrals come from a small group of people who know your company well and tell others about it. For every new customer we record where they came from, link that to the person who passed them on, and make that group visible. Then you can act on it: stay in touch, keep them informed, thank them. That is not automating the relationship, it is automating the memory.
What you invest depends on what we build. The homepage says where it starts.
Read on
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