AI Lead Generation in Groningen
Why here
A lead system stands or falls on the signal you select on, and in Groningen those signals rarely sit in company data. Around the hydrogen and energy programmes it is subsidy rounds, permit applications and the moment a consortium takes shape that decide when somebody genuinely needs something; at the UMCG and the university it is a tender calendar. So we build the enrichment on exactly that: notices, participant lists and publication dates become the trigger, and the list stays small and dated rather than large. The second difference is geographic. Companies selling from Groningen rarely find their buyers inside the province, so we write the ideal customer profile on sector characteristics instead of on a radius around the city. What we build then runs in your own environment, under your name, code included.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Which publication sources you will actually follow gets settled first: subsidy rounds, permit notices and tender platforms that fit your segment. After that we build a first list of no more than two hundred organisations, checked by hand, carrying the signal and its date on every line. You can then see in plain terms who is moving now and who only next quarter, before a single message goes out.
Frequently asked questions
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Our buyers are the UMCG and the university. Can you reach those with automation?
Partly. Large institutions buy through tenders, so an automated sequence will force nothing there. What automation does do is get word to you in time: market consultations, prior notices and expiring framework agreements are public. At that point there is still room for a conversation; once the procedure runs, there is not.
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How do you stop a system from mostly surfacing companies in Groningen itself?
By writing the profile on characteristics rather than postcode: type of organisation, technology in house, size of the installation, reason to buy. Distance to the Randstad is a travel question, not a selection criterion. What we do adjust is the follow-up, so meetings that require travel get clustered together.
What you invest depends on what we build. The homepage says where it starts.
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And then?
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