Outbound & Cold Outreach in Groningen
Why here
Outbound from Groningen runs in two directions, and each needs its own approach. Call nationally and distance surfaces early in the conversation; you take it off the table by raising it yourself first and immediately explaining how the working relationship runs in practice. Call inside the north and the opposite is your opening: being willing to make the trip is an argument here that barely registers elsewhere. What we do not do is aim a cold sequence at the UMCG or the university; they buy through procedures and a run of messages changes nothing about that. We point the cold channels at the companies on Eemspoort and Westpoort and the installation and manufacturing firms around them, where one call to the right person still produces a meeting.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
The sending setup stands before a single message leaves: a separate sending domain with SPF, DKIM and DMARC checked, so your main domain stays out of range. In parallel we build the list and walk it through by hand. Then we write two variants of the opening, one for northern buyers and one for national ones, plus the call script carrying the same message. From that point on the calling and sending start.
Frequently asked questions
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Does cold acquisition still work towards companies in the northern Netherlands?
Better than in the Randstad, simply because fewer people are calling. There are also fewer companies, so your list runs out sooner and repetition is noticed faster. That means starting smaller, recording more carefully who you spoke to and when, and having a reason to call again six months later beyond the fact that six months have passed.
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Our prospects immediately ask whether we will come over. How do you handle that?
We agree that the first two conversations run remotely and that travel starts once there is a concrete problem on the table. That is not deflection but a condition you state out loud: anyone who finds the conversation worthwhile agrees to it without objection. Travel is billed separately once we come on site.
What you invest depends on what we build. The homepage says where it starts.
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