Sales Training & Coaching in Hilversum
Why here
In Hilversum you do not train presentation skills. That is the one skill in ample supply here: creatives pitch convincingly and have done so for years. What is missing sits before it. The questions nobody asks are who else decides, which budget this has to land in, when the decision falls, and what you are being compared against. Without those answers a pitch is a gamble with a lot of hours in it. The second subject is the price conversation, and it is more sensitive here than in most markets: whoever devised the work attaches their own worth to it and discounts before being asked. That is a behaviour pattern, not a knowledge gap, and it only shifts through repetition. The third is the rhythm itself: weekly coaching blocks break against the commissioning calendar here, so we plan intensive blocks between productions and keep the pipeline conversation short in between.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Recent quotes and a run of real conversations go first, including the tracks that went quiet after the pitch. From that we extract which question was structurally never asked. The first training block then covers qualification: role-plays where someone faces an enthusiastic client who turns out to have no budget. After that comes the price conversation, rehearsed on your own rates and your own work.
Frequently asked questions
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Our team presents very well. So what is left to train?
Everything that happens before the presentation. A strong pitch to the wrong person produces nothing, and that is the most common waste of hours here. We train the questions that steer the conversation: who else decides, which budget this comes from, when the decision falls, and who else is in the running. It feels uncomfortable at first because it seems less friendly — and it is precisely the skill that makes the difference.
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Our creatives discount before anyone asks. How do you break that?
By rehearsing the silence. People selling their own work fill the pause after a price with a reduction, when that moment belongs to the other side. We practise that in role-plays on your real rates until someone can sit through it. We also fix the negotiating room in advance and where it comes from, so a discount becomes a decision rather than a reflex halfway through a conversation.
What you invest depends on what we build. The homepage says where it starts.
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Ready to take your sales to the next level?
Book your free Sales Diagnose. In 30 minutes we map where your biggest sales potential and AI opportunities are. Prefer to call or message? Do that too.
Pick a time that suits you. No pitch, no pressure — just a sharp read on your sales potential.
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Reachable by phone and WhatsApp from 09:00 to 18:00 (CET/CEST).
And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
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