Sales Training & Coaching in Amsterdam
Why here
A rep calling into this city is talking to someone who already cut off three similar conversations this week. The first twenty seconds decide everything, and that is what we drill hardest: no introduction of your company, but an observation the other person recognises, followed by a question they find interesting themselves. Two other skills come up almost daily here. The first is switching between Dutch and English without losing your edge — many reps sound more polite and vaguer in their second language than they intend, and that removes precisely the follow-up question that deepens a conversation. The second is finding out early and without embarrassment how a decision gets made here, even when the answer is that your enthusiastic contact will have to fight for it internally. We rehearse that question until it no longer sounds like distrust.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
A run of real calls goes back through the headphones first, Dutch and English mixed together, with the moment attention drops away marked. That is almost always earlier than your reps believe. On that basis we build the first block: openings against a saturated market, the mandate question, and the objection that lands most often here — that they already looked at this last quarter. Then we go back on the line and listen in again.
Frequently asked questions
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Our reps sound less convincing in English than in Dutch. Can that be trained?
Yes, and it is rarely about vocabulary. What usually happens is that in their second language people fall back on longer, politer sentences and stop probing a half answer. We train a small set of phrasings that let you do exactly that in English: leaving a silence, reflecting back what you heard, asking what happens if nothing changes. Five sentences that stick do more than a business English course.
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How do you get a new rep productive quickly in this market?
By not letting them start with a product presentation. In a market where the buyer already knows the category, product knowledge is the easy part; the hard part is knowing which trigger opens a conversation and which objections genuinely come up. We put both into a playbook with recorded examples attached, and have a new rep listen in on real accounts in week one rather than role-play an invented customer.
What you invest depends on what we build. The homepage says where it starts.
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Ready to take your sales to the next level?
Book your free Sales Diagnose. In 30 minutes we map where your biggest sales potential and AI opportunities are. Prefer to call or message? Do that too.
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Reachable by phone and WhatsApp from 09:00 to 18:00 (CET/CEST).
And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
Contact
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