Sales (Re)structuring & Selection in Amsterdam

Nowhere in the Netherlands does a sales team change shape as fast as it does here: commercial vacancies are plentiful and a trained SDR is an attractive candidate for a scale-up in Zuidoost. A department that runs on experience held in people's heads therefore loses part of itself every year. So we first write down what currently exists only in conversation: stage definitions, exit criteria and the onboarding path, so that someone who starts in March is contributing in April. The second Amsterdam design problem sits in the pipeline itself. A deal inside an international group has a step that does not exist elsewhere — the Dutch manager is convinced and then has to secure budget internally — while a trading company near Westpoort decides within a fortnight. Those two do not belong in the same stages with the same weighting, or your forecast adds up two incomparable things. We separate them, each with its own division of roles.