Sales (Re)structuring & Selection in Purmerend
Why here
Restructuring a sales function in Purmerend rarely means there is a function to restructure. Usually one person estimates, runs the projects and sells, and those three roles fight over the same hours. We start by pulling them apart on paper: which step belongs to whom, and what happens to prospecting the moment things get busy. Then we build the process around the reality of a construction, installation or transport firm: site visit, estimate, quote, follow-up, scheduling. Every stage gets an exit criterion, and one of them is deliberately a refusal, because with skilled labour as the constraint, saying no here is a steering instrument rather than lost revenue. Staffing comes after that, and it is often not an outside salesperson but a foreman or work planner who already has the client contact. Handover goes to that second person.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Last year's quotes go through with one question: which were followed up and which were not. That produces the stage structure, with one sentence per stage saying when a job may move on. We agree which work you will decline from now on and who gets to make that call. After that a fixed half hour a week has your open quotes and your crew capacity side by side.
Frequently asked questions
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There are twelve of us and no sales manager. Does this still work?
Yes, because the process comes before the staffing. The steering role stays with you for now, but in a fixed half hour a week rather than in between other things. As soon as someone carries the client contact structurally, usually a foreman or work planner, we hand that rhythm over to them.
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Do we then have to hire someone who only sells?
Usually not as the first move. In this market, splitting the owner's roles and training someone who already stands in front of the client produces results faster than a new hire who still has to learn how the work runs. If that vacancy does come, we test candidates on a real conversation rather than on a CV.
What you invest depends on what we build. The homepage says where it starts.
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