AI Lead Generation in Apeldoorn

Why here

Lead generation aimed at insurers and public delivery organisations behaves differently from lead generation aimed at companies. You do not have hundreds of accounts but a few dozen, each holding dozens of people, one of whom has the need and another of whom signs. So the system we build here counts contacts per account rather than leads, and it enforces having several: a single champion changing jobs is a recurring reason a track evaporates in this city. The signals we track point at something about to start, such as a new programme, a reorganisation or a vacancy in the department that owns the problem. That is the moment, not the moment the tender opens. And because so many suppliers here depend on the same few employers, we build a second list beyond Apeldoorn at the same time.

No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.

Our approach

Your account list is the beginning, with the question of which departments inside each account genuinely matter. Then we enrich the contacts per account and record how many have to be in view as a minimum. The signals we follow get named and configured, with an opening message per signal. Alongside that a second list stands ready outside the city, so your pipeline does not hang on the same employers.

Frequently asked questions

  • Our market is small, so automating feels excessive.

    This is not about volume but about coverage. With twenty accounts the question is how many people you know inside each organisation, whether you notice when someone changes role, and whether anything happens when a department starts a new programme. Keeping that by hand works for six months, then it stops.

  • We only hear about a track once the tender is out. Does this change that?

    That is the intention, because at that point you compete on paper with parties who were already there for months. The system aims at the period before it and at the department that owns the problem, using signals visible before procurement appears. You cannot prevent every cold tender, but it need not be the rule.

What you invest depends on what we build. The homepage says where it starts.

See the ways we work together

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