AI Lead Generation in Amstelveen
Why here
In Amstelveen the organisation you write to is rarely the one that decides. On Kronenburg and in Bovenkerk sit regional offices where the need is local and the mandate sits in London, Tokyo or a US head office. A lead list that stops at the Dutch entity therefore looks complete while the decision-maker is absent from it. So enrichment has to go further: the parent organisation, the regional structure, and which role holds the budget line. The signals differ too. A regional office's buying moment is often a global announcement — a new EMEA structure, a systems consolidation, a shift of responsibilities — and that appears in English-language sources rather than Dutch ones. Around the Japanese business community in Amstelveen there is little public signal at all, so that list is built on time and repetition rather than on events. We configure those three tracks inside one system.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
The list is built not on companies but on structures: per target organisation we record which entity signs the contract, which role holds the budget, and where that person sits. We top up from Apollo and Lusha and verify by hand. After that the opening messages are ready in the language belonging to each track, and it is recorded which announcements we treat as a buying moment.
Frequently asked questions
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How do you find the budget holder when they sit in another country?
By making the organisational structure part of the enrichment rather than of the conversation. Per target organisation we record which entity signs, which region sits above it, and which job titles hold budget there. Much of that is public: annual reports, role profiles, announcements about regional structures. You still approach your local contact first, but you know from the outset who will say yes or no — and that changes the shape of the conversation entirely.
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There is barely any public news around the Japanese companies here. How do you select then?
Not on events, because there are hardly any. There you build the list on fit and keep it warm for a long time: the same organisations, a steady and unhurried rhythm, and contact that brings something rather than asks for something. That takes longer than a signal-driven approach and cannot be accelerated with volume. So we keep that track separate in the reporting, so it is not judged against the pace of the others.
What you invest depends on what we build. The homepage says where it starts.
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