AI Lead Generation in Amersfoort
Why here
Selling from Amersfoort into head offices creates a list problem that does not exist elsewhere: the account is not the building, it is the group. An enriched list of individual sites yields three contacts who all point to the same central procurement department. So we build the enrichment on the ownership structure, mapping the user side and the buying side of each organisation separately. The signals that count here follow from that: a supplier selection being run again, a framework contract expiring, a new programme being announced. For the professional services firms on De Hoef and Calveen the question is different. There the constraint is not the list but the time: every meeting comes out of billable hours. Qualification therefore has to be stricter than usual, so a consultant only sits at the table when the conversation leads somewhere.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
The level at which this actually gets decided is settled in the first weeks, along with who you want to reach. On the corporate side we map the structure and separate users from buyers; on the services side we set the qualification threshold together with the people who will hold the conversations. We then build the enriched list, write the opener per segment, and put the scoring rules on paper before the first lead is passed on.
Frequently asked questions
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Our contact sits in Amersfoort, but the decision is made elsewhere in the group. How do you capture that?
As two tracks on one account. For each organisation the list records the user side, usually the site where your solution lands, and the procurement or programme side that governs it. Each gets its own approach and its own trigger, because a user responds to a substantive problem and procurement to supplier status, terms and risk control.
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Our consultants are fully billable. How many conversations can we actually take?
Fewer than most lead generation plans assume, which is exactly why qualification has to be stricter. We establish up front how many meetings fit into a week and set the threshold accordingly: a lead only passes when the trigger, the role at the table and the timeline all hold. Anything below that stays in follow-up instead of eating an hour.
What you invest depends on what we build. The homepage says where it starts.
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