Service area
Sales in Amersfoort
Amersfoort hosts more corporate head offices than a city of this size would suggest: FrieslandCampina, VolkerWessels, Royal HaskoningDHV and Nutreco all steer from here. The De Hoef office strip and industrial Isselt together form the working side of town. Dcraft Of Sales works remote-first and comes on site where it makes the difference.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
The market
Amersfoort owes its economy to the junction it sits on: the A1 and A28 cross here and the intercity lines from the north and east of the country converge at its station. That makes the city attractive to organizations serving the whole of the Netherlands without Randstad rents. De Hoef is the office and IT side, Isselt the older, varied industrial estate against the city center, with Calveen and De Wieken-Vinkenhoef forming the newer ring. Amersfoort is also the origin point of the national coordinate grid and the seat of the Cultural Heritage Agency, which has produced an unusual cluster of geospatial, surveying and heritage consultancies.
The sales reality here
Two sales problems recur in Amersfoort. The first belongs to a head-office city: supplying a corporate group with central procurement means vendor qualification, framework contracts and a decision-maker sitting two levels above your contact. Convince only the user and you lose at procurement. The second belongs to the service firms on De Hoef: a large share of revenue sits in secondment and contract extensions, so new business structurally falls off the agenda. Both call for the same thing — a pipeline that is independent of current assignments, and account plans that reach beyond a single contact.
Business parks and office districts
- De Hoef
- Isselt
- Calveen
- De Wieken-Vinkenhoef
Six services in Amersfoort
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AI Lead Generation
AI lead generation for Amersfoort firms selling into corporate groups: enriching on ownership structure and buying model, not on single sites.
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High-Ticket Closing
We run the decisive conversations at Amersfoort corporate groups, where the user is convinced and central procurement has not yet been spoken to.
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Outbound & Cold Outreach
Outbound from Amersfoort into head offices and groups: the user as the way in, an internal referral as the goal, and a fixed calling block weekly.
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Sales (Re)structuring & Selection
A sales structure for Amersfoort service firms and suppliers: acquisition separated from billable hours, and account plans covering the whole group.
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Sales Automation & CRM
A CRM for Amersfoort service firms and suppliers: group structure, supplier status with expiry dates, and renewals as scheduled tasks.
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Sales Training & Coaching
Training for Amersfoort consultants who sell on the side: renewals, the procurement rate question, and a rhythm that survives a busy week.
Frequently asked questions
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We sell to head offices with central procurement. How do you approach that?
By running two tracks at once. With the user you build the substantive case; with procurement the commercial one: vendor status, terms, references and risk control. In Amersfoort that procurement function is often physically in the same city as your customer but governed elsewhere in the group. We map that and decide who is approached at which stage.
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Most of our revenue comes from renewals with existing clients. Is that a problem?
It is comfortable until it isn't. At many service firms on De Hoef and Calveen we see healthy utilization and an empty pipeline: everyone is billable, so nobody prospects. The moment one large contract ends, there is no buffer. We separate acquisition from delivery and give it its own hours, targets and rhythm.
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Do you operate out of Amersfoort?
No — there is no Amersfoort branch, and we do not pretend otherwise. Its position on the A1 and A28 does make it one of the easiest cities for us to reach: for training days, meetings at your customers and the start-up phase of an engagement we are glad to be there in person. Travel costs are charged on.
Service areas nearby
Ready to take your sales to the next level?
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One free Sales Diagnose per company. If you do not show up, that free slot is gone.
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