Outbound & Cold Outreach in Leiden
Why here
Cold outreach in Leiden life sciences takes patience and precision. Your recipient is a researcher or clinical specialist with a full inbox and little patience for sales mail, and your message has to pass a spam filter tuned more strictly at institutes and hospitals than at an average company. What does work is a short, factual opening tied to what the group is working on, carrying something usable: a comparison, a protocol, a test setup. Volume is low by definition and the list is assembled by hand. For the businesses at De Waard and Roomburg it is the other way round: nobody reads messages during the day and the phone is the channel, preferably early or at the end of the day. The same message, two completely different cadences.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Segment by segment we establish who you want to speak to and why now, and rebuild the list by hand. We check the sending setup and test whether messages actually arrive at institutes, because a filter rarely announces itself. Then we write the opening and the follow-ups per segment, plus a call script for the part of the market that decides on the phone.
Frequently asked questions
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Our messages do not arrive at hospitals. What can be done about that?
First measure whether that is true, because people often assume nobody replied when in fact the message was blocked. We check your domain's sending configuration, test towards addresses inside comparable organisations, and adjust the formatting: fewer links, no tracking pixels, no attachments in a first message. If it keeps failing, the phone is the alternative and we build the sequence around it.
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How many companies go into a sequence like that?
With audiences like these a small, hand-assembled list works better than a large one. You are writing to people who know each other inside a small field, so a generic message that gets passed around does lasting damage to your name. We prefer a limited number of groups per round, with an opening that is accurate for each recipient, and only expand once it is clear which angle produces conversations.
What you invest depends on what we build. The homepage says where it starts.
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