Outbound & Cold Outreach in Haarlem
Why here
For a Haarlem company that has run on its network for years, its own email address is the most valuable thing it owns: that is where enquiries land and how clients know you. Sending an outbound sequence from that same domain puts it at risk. So this engagement starts with the sending setup: a separate sending domain, with SPF, DKIM and DMARC verified before a single message goes out. Then comes the content, which has its own problem here. The recipient sits in the metropolitan area, where procurement is more formal and where a message asking for an introductory chat rarely lands. The opener therefore has to speak to their tender or supplier-selection moment. The phone carries the second half, and for people used to warm introductions that takes a script and a fixed calling slot in the week.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Who you want to speak to, and on what trigger, is settled before the sending domain is set up. While that warms up we build the list and check it by hand. The message sequence and the call script carry the same story, so a prospect never hears two versions. In the same weeks we put the fixed calling slot in the diary and agree who picks up replies and where they land.
Frequently asked questions
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Why can we not simply send from our own domain?
Because the damage is not reversible. A domain that suddenly sends many messages to recipients who never reply loses reputation with the large mail providers. That then hits your ordinary post too: quotes and invoices start landing in junk. In a business where the network carries the revenue, that is a bigger risk than a disappointing sequence. A separate sending domain keeps the two worlds apart.
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Our people are used to warm introductions and find cold calling uncomfortable. What is your answer to that?
We take the improvisation out of it. The discomfort almost always comes from not knowing what to say at the third objection. With a script, an objection list drawn from your own market and a fixed calling block in the week, it becomes a task rather than a hurdle. Early on we call alongside your people and review recordings, so the first ten conversations already teach something.
What you invest depends on what we build. The homepage says where it starts.
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