Outbound & Cold Outreach in Alkmaar
Why here
Timing always matters in outbound, but around Alkmaar it is nearly everything. Approach a grower or a distributor in the week they have just ordered and you are a year late, however good your message is. So we work backwards from the ordering window and lay out the sequence so the first contact lands well before it, with light follow-up that carries the contact through the quiet season. On the energy side it works differently: there the hook is not the calendar but the brief. We approach the department that has the sustainability target or the grid connection on its plate, not the buyer, and the opening question is about the decision that has to be made. Two sequences, two call scripts, one list, and weekly adjustment on what genuinely produces conversations.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Two calendars come first: when does your market order, and when are investments prepared. From that comes the sending schedule. Then we build the list with tools like Apollo and Lusha and check it by hand. You get an opening message per rhythm, follow-ups and a call script. Before the first send we check the sending setup, after which we call along.
Frequently asked questions
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Our season is almost over. Is starting now pointless?
No, this is precisely when you build for the next window. A first conversation should never land in the ordering week anyway, because by then the decision is made. Starting in the quiet period gives you months to get to know the right people, so that in the window you continue a conversation instead of introducing yourself.
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Who do I actually need for an energy decision?
Usually two people at once. The department carrying the brief, often engineering or facilities, knows what is going on but does not decide alone. Alongside them sits someone who has to countersign and wants to know the risk. We map that pair before the sequence starts, so the first conversation lands with the right person straight away.
What you invest depends on what we build. The homepage says where it starts.
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